Anand Nagrick
20+ years making customers lives simpler through digital product design. Most recently I grew product design at Airalo into a standalone division within Product.
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– I'm Anand Nagrick, an end-to-end digital craftsman and product design leader who creates products and services for everyone, not just the digitally savvy.
– As Product Director, Design at Airalo, I led a multi-disciplinary guild across Product and Content Design within B2C and B2B, own the design system, the accessibility programme and the vendor portfolio, and put design in the room where partnership deals are won.
– I'm now looking for my next challenge as a Director of Product Design in a tech company that sees design as a business lever, not a service desk.
years in product design across agencies, global brands, startups and scale-ups
direct reports in a design guild spanning UX, PX and Content
point rise in the guild's eNPS year on year, with 91% survey participation
enterprise RFP wins backed by design for big finance brands
Not just great screens. The team, the systems, the standards and the commercial case that let great screens happen again and again.
Org design, a high hiring bar and real career paths, so designers stay and do their best work.
Shared language for what "good" means, so critique is additive and handoffs don't leak quality.
Design systems built with engineering, not handed to them, from tokens to documentation.
Accessibility as a product standard, not a late audit. Built in from day one.
High-fidelity concept work that helps sales and partnerships land enterprise contracts.
Commercially literate leadership: tooling, agencies and budgets owned end to end.
I joined a global eSIM marketplace as Principal Product Designer and was promoted to Product Director, Design to build product design into a standalone division within Product.
Full case studies available on request.
Every design problem deserves a bespoke solution. My teams work through different iterations utilising AI wherever and whenever needed, and I stay close enough to the craft to roll up my sleeves.
Talk to stakeholders and customers early, look through the customer's lens, and prove or disprove assumptions before anyone opens Figma.
Sketches from workshops become prototypes in minutes, tested with real people, guerrilla or lab, and distilled into an MVP.
Work hand in hand with engineering and data, then bank what we learn in the system: components, standards and handoff.
Plus many other brands and startups across fintech, health-tech, transport, and retail.
He led design and held a high bar there, with great attention to detail and genuine design skills. Always leaving things working better than he found them, even in ways that were never in his job description. And I appreciated how he treated engineering's constraints as his own. Working through the hard parts together, straight about timing, and making sure the plan would survive contact with reality. Those instincts ran through his product work too: fewer opinions, more elegant and detailed solutions to make sure the experience lives up to expectations outside the room.
Working with Anand meant I could rely on a Lead who could function autonomously, inspire his team, and self-start. He's a superb mentor and educator, of both designers and broader disciplines.
TL;DR he's a brilliant designer and leader… his jokes though, they'll get you through a sluggish afternoon.
Anand invests in the people around him. He coached my growth deliberately, not just pointing out what to improve, but helping me see the bigger picture behind decisions and pushing me to grow into responsibilities I wasn't sure I was ready for yet. He leads with trust. Anand gives real ownership over problems, which meant I could take initiative and grow faster than I would have otherwise. At the same time, he was always available to challenge my thinking, offer perspective, and help unblock the work when it mattered.
When he joined WhereIsMyTransport, he levelled up the design team… He can naturally bring a multidisciplinary team together and get the best out of them, making everyone feel heard and valued; he makes this look easy, which it isn't.
His deep knowledge of the design craft, with the maturity and foresight to anticipate how different techniques can add value to our mission, coupled with strategically bringing different pieces of the experience together ensured our client had a clear understanding of how our product strategy translated into designs.
Anand is a user champion, through and through… He created a space that invited wild ideas to be free, and then ultimately refined into something that moved us closer to business success.
His attention to detail and passion for flawless experience design means that you can trust that anything he works on is going to be underpinned with solid rationale… it's also his commitment, his directness and ability to see the fun in each project that makes him great to work with.
I'd love to hear about your team, your product and what design could unlock for your business.
My LinkedIn profile has many more recommendations from former peers, mentees and managers.